It's very soft and also stays on my lips for a long time. Last month when we were at the beach, my lips got really burnt & windburned. When we got home I used this Lip balm and I was amazed at how quickly my lips healed. So I decided to make up a bunch & offer them to my customers :)
They are made with a base of beeswax plus I add organic Calendula oil and Shea butter. I don't put any scent in there~ Didn't think the guys would want to smell like fruit :)
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